The mantra of "if you want to do it right, you have to do it yourself" applies to the first wheel and the concept of ICON Forged Wheels. The BMW Roadstar wheel design is something embraced by the small Z3 community as an icon. No one in the wheel industry showed a clear pathway to its execution without first saying "it was impossible". Greg and Kevin are here to show any client that there needs to be no compromise when designing and building a wheel. Any concept of a wheel, regardless of how organic of a design, can be turned into something better: an ICON Forged Wheel.